OUR MISSION

ACCELERATE AFRICA’S TRANSITION INTO A CIRCULAR WASTE ECONOMY

THE WASTE PROBLEM

Plastic pollution in Africa is an escalating crisis. Millions of tons of plastic are produced each year, and this figure is projected to double by 2030 due to rapid population growth and urbanisation. The lack of adequate waste management systems allows much of this plastic to go unchecked, posing serious threats to wildlife, ecosystems, and the health of local communities.

Addressing this challenge requires private investment. Without it, waste management partners struggle to support the waste pickers who play a crucial role in collecting and processing plastic waste. These individuals are the unsung heroes on the front lines of this crisis, yet their work relies heavily on consistent private funding.

Plastic Pollution

THE CONSEQUENCE

ABOUT US

We’re a purpose-led company connecting people to wild places and circular waste innovation, through products that fund real-world impact.

Every product sold removes 5kg of plastic waste from the African bush, waste that would otherwise pollute the environment, endanger wildlife or end up in our oceans.

STORIES

THE OPPORTUNITY
A new economy forming
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HOW IT STARTED
One phone call
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