Matters Most
We are supporting two of Africa’s leading waste innovators.
These are the companies and people protecting our natural world.
of plastic removed to date
Impact Across Africa
Through our partners, BUSH
is on a mission to stop plastic pollution.
We choose to partner with companies offering the most scalable solutions
to this growing crisis; solutions that can be replicated across the continent
to have profound impacts on the natural world and people living within it.
ELE Collection
Our first partner, based in Victoria Falls, Zimbabwe, was established following a tragic bull elephant attack that claimed multiple lives. The elephant was later found to have suffered from plasticosis caused by ingesting plastic waste in the bush. Recognising the escalating threat of human–wildlife conflict, the co-founders began their mission to eliminate plastic from the environment.
OKOTA
Okota, our second waste partner, is building solutions where they matter most in cities and in the wild. Operating across Kenya and Tanzania, the company was founded by Andrew Wallace and Sune Mushendwa. Their mission is to create zero-waste cities and remove plastic from national parks before it can cause further harm.
The Outcome:
Wildlife & Habitat Protection
Stopping plastic from entering the environment
Circular Value Creation
Creating more value
from nothing
Jobs & Dignified Livelihoods
5kg of nature bound plastic
collected per bottle sold
